Moov AI: Making artificial intelligence more reliable, useful, and accessible

Moov AI is a data valorization and artificial intelligence consulting firm that trains clients, helps them find the best opportunities to apply AI and develops useful solutions that generate concrete results. Some of the use cases it focuses on are demand forecasting, commodity price forecasting, predictive maintenance, natural language processing and operationalization of machine learning solutions.


Although Canada is a leader in AI research, it falls behind other countries in terms of its business adoption of the technology. Moov AI is trying to bridge this gap by developing a tool that measures the usefulness and quality of AI systems. The tool, called Snitch AI, provides quality assurance for machine learning by allowing organizations to validate the usefulness of their AI systems. It also offers AI system validation services. Ultimately, Moov AI’s goal is to democratize the use of AI by making it more accessible and valuable to a broader group.


SCC worked with Moov AI to help them develop a technical specification at ISO/ IEC SC 42. The company led the development of a document called Guidance for quality evaluation of AI systems. It provides a list of concrete guidelines that align with Snitch AI and with ML model validation framework. Having these specifications will enable companies who are interested in making use of AI to have confidence in it because they will have concrete guidelines for implementing AI in their organization.