Diversity on boards and in senior management
The 50–30 Challenge aims to give underrepresented groups better access to positions on corporate boards and in senior management. Research shows that more diverse organizations tend to outperform their peers on financial and business outcomes. They also develop more creative and fresh approaches and solutions.
The Government of Canada is working with business, not-for-profits, the public sector and diversity organizations on this initiative.

50-30 Challenge
The 50–30 Challenge sets two goals for the boards and senior management of each participating organization:
- gender parity (50%)
- significant representation of underrepresented groups (30%): visible minority persons, people living with disabilities, members of the LGBTQ2+ communities, and First Nations, Inuit and Métis
How it works
More than 1,910 companies have signed up for the Challenge. By participating, they will get access to programs and resources designed to assist them in meeting their diversity goals.
Our role
SCC supported this program by collaborating with the Diversity Institute at the Ted Rogers School of Management in the development of a publicly available specification, The 50–30 Challenge.
This document was developed with input from diversity and inclusion experts and defines key terms included in the 50–30 Challenge. It is intended to provide definitions and guidance on the terms and processes of the challenge and offer guidance on how to apply these definitions and implement the challenge.
Two additional documents are available to support a standardized approach to the delivery of this program:
- a publicly available specification that provides guidance for self-assessment
- a technical specification that provides guidance for certification and the necessary tools to enable participating organizations to demonstrate their compliance with the Challenge goals