Aurora Cannabis: Giving Canada’s cannabis sector a competitive advantage

Aurora Cannabis Inc. is an Edmonton-based company focused on producing and distributing cannabis and cannabis-related products in Canada and around the world. It produces approximately 150,000 kilograms of cannabis biomass annually for the global medical and recreational cannabis markets as well as global hemp- derived cannabidiol (CBD) markets.
 

As new cannabis products enter the market – such as edibles, oils, extracts, flowers, topicals, devices, appliances – there is a critical need to establish clear best practices to ensure that consumers can trust the products that they are buying. Standards are a way to offer this assurance.
 

SCC began working with Aurora to develop a framework of standards to support the emerging cannabis industry. This collaboration has resulted in eight published standards at two ASTM sub-committees: ASTM D37.08 Cannabis Devices & Appliances and ASTM D37.04 Processing & Handling. Aurora has also contributed to the development of other standards in areas such as terminology, training, universal symbology, labelling, and packaging.
 

These standards help businesses control risk by ensuring that cannabis and cannabis products are safe.
 

Being involved in the standards development process at this early stage in the cannabis industry’s development has provided significant market advantages to the Canadian industry. By ensuring emerging international standards meet the needs and protect the interests of the Canadian industry, SCC helped to support Canada’s export growth and competitiveness in this rapidly growing sector.